Argentina’s MercadoLibre Reports $21 Million in Customer Crypto Assets

Argentina's MercadoLibre

MercadoLibre’s Remarkable Growth in the Crypto Segment

In the ever-evolving landscape of e-commerce and digital assets, MercadoLibre, Argentina’s renowned e-commerce platform, continues to make waves. The latest quarterly earnings report from the company reveals a staggering $21 million in crypto assets held by its customers as of September 2023. This substantial increase comes in stark contrast to the $15 million reported in December of the previous year. The surge in customer crypto assets showcases MercadoLibre’s growing dominance in the e-commerce industry, where it now boasts an impressive $10 billion in annual revenue.

Exceptional Q3 Results

MercadoLibre’s third-quarter results for 2023 exceeded all expectations. The company reported a remarkable $3.8 billion in revenue and $685 million in profits, underlining its continued success in the market. The company’s strategic expansion in Brazil and Mexico played a significant role in this growth.

Mercado Coin – A Game Changer

One of MercadoLibre’s notable contributions to the cryptocurrency world is its creation of Mercado Coin. This cryptocurrency, initially introduced at a mere 10 cents, has witnessed a remarkable evolution in value, aligning itself with the ever-fluctuating market dynamics. The precise distribution of crypto assets among different digital currencies, including Bitcoin (BTC) and Ethereum (ETH), is not detailed in the latest earnings report.

Argentina’s Crypto Adoption

Argentina has been at the forefront of the global cryptocurrency market, experiencing rapid growth. According to research conducted by GWI, Argentina boasts one of the highest ownership rates of digital assets, coming second only to Turkey. With an ownership rate of 23.5%, Argentinians are showing a strong affinity for cryptocurrencies.

The surge in crypto adoption in Argentina can be primarily attributed to the country’s high inflation rate. In 2023, Argentina’s inflation rate reached an astounding 102.5%, a stark contrast to 2022. This surge in prices has effectively doubled the cost of many consumer goods. As a result, residents have turned to digital tokens as a hedge against soaring inflation and an alternative to acquiring physical dollars or other currencies amid stringent capital controls.

Argentina’s Government Stance on Cryptocurrency

Argentina’s government has displayed a dynamic approach to cryptocurrency regulation. While the government initially warned users of the risks associated with digital assets in 2014, it recognized the potential of blockchain and cryptocurrencies to boost the national economy in 2017. The country’s central bank also established regulations for cryptocurrency exchanges in 2019, necessitating their compliance with anti-money laundering and counter-terrorism financing guidelines.

In the same year, the government took the step of banning the purchase of cryptocurrency using credit cards, a partial measure aimed at stabilizing the Argentine peso. However, earlier in the current year, Argentina’s Central Bank took further action by prohibiting financial payment service providers from facilitating cryptocurrency transactions. This move was made with the intent to reduce the exposure of digital assets to the payment system.


MercadoLibre’s significant increase in customer crypto assets, Argentina’s growing crypto adoption, and the government’s evolving stance on cryptocurrency regulations are pivotal factors that contribute to the ever-changing landscape of digital assets in Argentina. As the e-commerce giant continues to set new standards and expand its reach, it remains a central player in the cryptocurrency market, providing users with diverse options for navigating the dynamic world of digital finance.

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About Maria Morgan

Maria Morgan is a full-time cryptocurrency journalist at Coinography. She is graduate in Political Science and Journalism from London, her writing is centered around cryptocurrency news, regulation and policy-making across the glob.

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