Let us sit down and have a real chat about something that is making waves in the finance and cryptocurrency world. There is a company called Strive Asset Management, and they have a big idea they are pushing. They reached out to Intuit, a major financial software company, with a plan they are calling the Strive Intuit Bitcoin strategy. This plan is all about getting Intuit to support Bitcoin and change some of their rules that are causing trouble. They shared their thoughts in a post on X, and you can read it here..
Source: Strive Asset Management
Why Strive Is Upset with Intuit
Strive, led by its CEO Matt Cole, is pretty frustrated with Intuit right now. They think Intuit is making some bad choices that are not good for the people who own shares in the company. The problem comes from Mailchimp, a marketing platform that Intuit owns. Mailchimp has been closing down accounts of people and groups who talk about Bitcoin. For example, they shut down the account of a student group called the Trojan Bitcoin Club at the University of Southern California, just because their emails mentioned Bitcoin. Strive also mentioned that other people, like a podcaster named Natalie Brunell and a tech team at Botanix Labs, had their accounts closed for the same reason. That is why the Strive Intuit Bitcoin strategy is trying to get Intuit to rethink what they are doing.
Why Closing Accounts Is a Big Deal
Let us think about this for a second. Strive believes that Intuit is not just being unfair by closing these accounts, but also putting the company in a tough spot. They say that shutting down accounts just because they mention Bitcoin is like silencing people, and that could make Intuit look bad to a lot of folks. It might even cause legal problems later on. The Strive Intuit Bitcoin strategy is not just about pointing out the problem, though. They have some ideas for how to fix things. Strive wants Intuit to bring back the accounts they closed and take a hard look at Mailchimp’s rules. Right now, Mailchimp has a policy that says you cannot talk about cryptocurrencies at all, and Strive thinks that rule does not make sense anymore, especially since so many people are starting to use Bitcoin.
A Bold Idea: Intuit Should Buy Bitcoin
Here is where things get interesting. The Strive Intuit Bitcoin strategy is not just about stopping the account closures. Strive also wants Intuit to buy Bitcoin and keep it as part of the company’s money. Why would they suggest that? For example, Intuit makes software like TurboTax, but down the road, things like artificial intelligence might make tax software less important by doing everything automatically. If Intuit has Bitcoin, it could have a backup plan to handle those changes. Strive has already talked d another company, GameStop, into trying this, and now they are asking Intuit to give it a shot too.
Thinking About Intuit’s Shareholders
Strive is looking out for the people who own shares in Intuit. They are worried that Intuit’s current actions could cause problems later on. If Intuit keeps closing accounts that talk about Bitcoin, they might lose customers and push away people who care about cryptocurrency. Plus, Strive thinks this could lead to lawsuits, which would not be good for the company’s value. The Strive Intuit Bitcoin approach is all about protecting that value by helping Intuit think about the future in a new way.
This Means for the Future
Bitcoin is getting more popular every day, and companies have to decide if they want to be part of that change or stick to the old ways. Strive is saying that ignoring Bitcoin could hurt Intuit in the long run. By following the Strive Intuit Bitcoin strategy, Intuit could fix its problems and maybe even become a leader in the future of money. If you want to read more about what Strive has to say, they shared their full letter on X, and you can find it here:
An excerpt from Matt Cole’s letter urging Intuit to consider adding Bitcoin to its balance sheets, among other suggestions. Source: Strive Asset Management
In the end, this is a story about being fair and moving forward. Strive is simply asking Intuit to get behind Bitcoin and treat its users better. Will they take Strive’s advice? What do you think about this? Should companies like Intuit start using Bitcoin?
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I am Toby Rothschild, Co-Founder of Spearmint and author at Coinography, and a strategist focused on advancing Web3 innovation, digital ecosystems, and the future of decentralized technology. I combine product thinking, creative leadership, and deep interest in emerging trends to help shape how individuals and organizations interact with the next generation of digital systems.
My work centers on understanding how blockchain, AI, and digital identity are reshaping global industries. At Spearmint, I help lead the direction of initiatives that bring clarity, structure, and meaningful user experiences to complex technological environments. I focus on bridging vision with execution, ensuring that innovation remains practical, scalable, and aligned with long-term growth.
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